1.23M views@paulitalopez09View on TikTok
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FintechWallbit: 41.1 million views and a measured effect on downloads
Freelancer stories, answers about the product and 39 creators to bring a dollar account to new audiences.
41.1 Mtotal views
39creators
3,477posts
February–September 2026 · Data as of September 12, 2026
Main campaign countries
- Argentina
- Chile
- Bolivia
5.8%Engagement
278,000Saves
189,000Shares
78Videos +100K
How to read these results
Metrics correspond to the period and cut-off date stated in this case. Views are cumulative plays; they don't represent unique users or sales. The reach and platforms included are described in the case. Business metrics should only be attributed to the campaign when there is measurement to support it.
The challenge
A dollar account can solve concrete needs, but explaining every feature in an ad doesn't guarantee anyone will care. The challenge was to enter the conversations of freelancers and people looking to organize their income, and turn that attention into questions about Wallbit.
What we did
The campaign combined everyday stories with content that answered questions about the app. Argentina, Chile and Bolivia were the main markets. Creators posted from dedicated accounts and worked on both reach pieces and product explanations.
@paulitalopez09's profile illustrates both approaches: a storytime from March 26 reached 3.99 million views; a reply about Wallbit, posted on March 12, reached 1.23 million.
Campaign content
2 postsThis is what the campaign looks like
The stories and formats that reached new audiences.
1.47M views@freelancer.tipsView on TikTok
937K views@juani.tipsView on TikTok
Views as of September 12, 2026.
Results
The September cut-off records 41.1 million views across 3,477 posts. Seventy-eight pieces passed 100,000 views, nineteen passed 500,000 and four reached one million. May was the month with the widest reach, at 9.7 million.
Measuring beyond the link
Wallbit's growth team ran an independent analysis, controlling for differences by country and date, and reported a positive, statistically significant effect between Kora's views and organic downloads. This reading complements link attribution: not everyone who watches a video downloads the app from the creator's link.
Campaign content
2 postsFrom interest to product
Replies, recommendations and brand explanations in the creators' own voice.
1.23M views@paulitalopez09View on TikTok
401K views@maquita.qsView on TikTok
Views as of September 12, 2026.
From interest to explanation
Storytimes brought reach; replies about investments and features made room to talk about the app. A product-oriented piece can also reach a large audience: there's no need to keep explanation and reach in separate worlds.
What we learned
Combine formats
Stories and replies play different roles within the same campaign.
Evaluate the whole
A minority of posts concentrates most of the reach. Measurement has to consider the volume of content and the accumulated results.