494K views@flor.tips__View on TikTok
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EntertainmentSee all the content
EntertainmentShorta: from zero to one million weekly views
Content about short series that turned scenes and situations into topics of conversation.
3.58 Mtotal views
11creators
628posts
August 3–September 12, 2026 · Data as of September 12, 2026
7.0%Engagement
217,000Likes
15,600Saves
10,000Shares
How to read these results
Metrics correspond to the period and cut-off date stated in this case. Views are cumulative plays; they don't represent unique users or sales. The reach and platforms included are described in the case. Business metrics should only be attributed to the campaign when there is measurement to support it.
The challenge
Shorta needed to introduce a short-series app. The challenge was to spark curiosity about the stories without limiting itself to describing the platform or showing its catalog.
What we did
Eleven creators worked on content that used scenes and situations from the series as a starting point for stories, opinions and replies. The posts brought the brand closer through a conversation about what was happening on screen.
Campaign content
3 postsThis is what the campaign looks like
The stories and formats that reached new audiences.
494K views@flor.tips__View on TikTok
108.97K views@series.fan.arView on TikTok
60.77K views@tuamigalucianaView on TikTok
Views as of September 12, 2026.
Results
At the September cut-off, the campaign had 3.58 million views across 628 posts. Weekly reach went from 210,000 to 258,000, then to 954,000 and finally to 1.13 million; the following week recorded 1.01 million. Eight posts passed 100,000 views.
A story that invites opinions
A post by @flor.tips__ from August 24 reached 494,000 views and 13.9% engagement. Another piece from the same account and format, from August 19, reached 433,000. Interest in the situation being told was the entry point for talking about Shorta.
Campaign content
1 postFrom interest to product
Replies, recommendations and brand explanations in the creators' own voice.
70K views@mequedeviendoView on TikTok
Views as of September 12, 2026.
What we learned
Build on the story
In entertainment, the situation and the characters can be a more natural entry point than an explanation of the app.
Read the weekly evolution
Cumulative growth shows how different posts contributed to sustaining a new scale of reach.