79.04K views@tutiafavorita26View on TikTok
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EntertainmentMexicoSee all the content
EntertainmentMexicoLank: from 510,000 to 6.8 million monthly views
A campaign in Mexico that found a recognizable format and grew by iterating on it.
12.1 Mtotal views
15creators
1,050posts
April–September 2026 · Data as of September 12, 2026
Campaign countries
- Mexico
6.6%Engagement
66,900Saves
27Videos +100K
How to read these results
Metrics correspond to the period and cut-off date stated in this case. Views are cumulative plays; they don't represent unique users or sales. The reach and platforms included are described in the case. Business metrics should only be attributed to the campaign when there is measurement to support it.
The challenge
The goal was to find a way to talk about Lank that fit into the conversations of the Mexican audience. The first stage left learnings about profiles and formats; the next step was to turn them into content that could be repeated without losing interest.
What we did
In June the team was adjusted and the creative approach changed. First-person stories about budgets, spending and consumer decisions gained ground, bringing Lank into those situations.
On July 29, @tutiafavorita26 posted a video about how she would split her weekly income: it reached 2.92 million views. The same creator returned to the format on August 12 and added 1.51 million. The team used those learnings to guide the following pieces.
Campaign content
2 postsThis is what the campaign looks like
The stories and formats that reached new audiences.
551K views@guimelugcView on TikTok
551K views@deni2e.solanoView on TikTok
Views as of September 12, 2026.
Results
The campaign went from 510,000 views in May to 166,000 in June, 2.7 million in July and 6.8 million in August. The total as of September 12 was 12.1 million, with 1,050 posts and fifteen creators.
Growth reported by the brand
Lank reported that in August daily sign-ups went from roughly 400–500 to 800. Daily sales without a code went from about 160 to 300–350; sales with a code, from about 20 to 40–50.
These are Lank's overall figures and include all of its channels. They don't equal sign-ups or sales attributable exclusively to Kora.
Campaign content
2 postsFrom interest to product
Replies, recommendations and brand explanations in the creators' own voice.
79.04K views@tutiafavorita26View on TikTok
27K views@ahorracondianaView on TikTok
Views as of September 12, 2026.
A direct attribution signal
For a piece by @tutiafavorita26 posted on September 1, with roughly 79,000 views, Lank reported twelve code uses and about seven attributed sales in eleven days. This figure corresponds to that piece and that window, not to an overall conversion rate for the campaign.
What we learned
Find a recognizable voice
The main account concentrated 76% of the views. Identifying that combination of creator and format was key to guiding production.
Iterate with evidence
The jump in reach came after reviewing the approach. Repeating a structure that works makes it possible to keep learning without starting every piece from scratch.