16.2M views@ani.emprendedoraView on TikTok
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E-commerceSee all the content
E-commerceTreinta: organic content that also scales with ads
A campaign for entrepreneurs that combined creator posts and amplification with Spark Ads.
239.1 Mviews: organic + Spark Ads
21creators
1,536posts
December 2025–September 2026 · Data as of September 12, 2026
Campaign countries
- Argentina
- Chile
36Videos +1M
3.21MLikes
Organic + Spark AdsModel
How to read these results
Metrics correspond to the period and cut-off date stated in this case. Views are cumulative plays; they don't represent unique users or sales. This case includes organic reach and amplification with Spark Ads. Business metrics should only be attributed to the campaign when there is measurement to support it.
The challenge
Treinta is a management app for entrepreneurs. The campaign aimed to connect with the situations people running a business go through: organizing sales, dealing with customers, setting prices and keeping track of the day to day.
What we did
Twenty-one creators in Argentina and Chile posted stories and practical content on dedicated accounts. Production combined stories from the entrepreneurial world with replies and explanations about Treinta.
The brand also used campaign content as Spark Ads. This allowed the same pieces to have both organic reach and advertising use, without needing separate production for each channel.
Campaign content
2 postsThis is what the campaign looks like
Entrepreneur stories. Views include organic reach and amplification where applicable.
16.2M views@ani.emprendedoraView on TikTok
8.09M views@yo.emprendedoraView on TikTok
Views as of September 12, 2026.
Results
The recorded total is 239.1 million views across 1,536 posts, combining organic reach and amplification with Spark Ads. One hundred and fourteen pieces passed 100,000 views and thirty-six passed one million.
A creative library for two uses
The campaign's value didn't end with the organic post: Treinta was able to reuse content in paid media. The selection of creators, messages and situations produced different pieces to work both channels.
Campaign content
2 postsFrom interest to product
Replies, recommendations and brand explanations in the creators' own voice.
1.61M views@loli.emprendiendoView on TikTok
263K views@sofiiitipsView on TikTok
Views as of September 12, 2026.
How to read the examples
Post views include their organic distribution and, where applicable, amplification with Spark Ads. The figures shown are the total recorded as of September 12, 2026.
What we learned
Think of content beyond a single post
A piece can circulate organically and later be used in ads. Creative work can serve both needs.
Separate reach from efficiency
Total views show distribution. Evaluating advertising efficiency also requires spend, conversions and attribution data.